The first step to a commercial partnership is the usual sale of goods. At this stage of partnership there are no deep obligations, except for the fulfillment of the “bought-sold” transaction. A franchise, on the other hand, is a much closer connection involving many mutual obligations.
Our company helps clients choose the most suitable franchise based on their needs and opportunities. We can also evaluate a franchise and assess its potential.
Any franchise, whether it is an established brand or a new brand, needs an accurate assessment. The market, the audience, the business model and, of course, the financial terms must be subjected to serious analysis. As the saying goes, trust but verify. Partner interdependence remains one of the strongest and weakest points of a franchise. One side gives its image and experience to the partner. Well, the other takes the even harder step of investing its own money. It’s a responsible choice for both parties. Just as franchisors try to select their business partners, stopping at the most reliable, so entrepreneurs strive to find the most attractive franchise. And we help them do just that.
Positioning in professional circles and the opportunity to achieve narrow but quality recognition is more important than advertising fame. For example, brands of professional cosmetics are not well known to the general public. At the same time, they develop an international network of SPA centers on franchising principles, transferring ready-made projects and new developments of their laboratories to their partners. The client of the fitness centers is interested not so much in the fame of the brand, as in the availability of a ready design of the premises and training programs. In the fashion business popularity of the brand is also not the most important criterion in choosing a franchise.Today no one may know the brand, but tomorrow it will become a fetish in fashion circles thanks to PR efforts. Much more important is the thoughtfulness and regular turnover of the collection.
It’s hard, of course, to smell great opportunities in an unfamiliar brand, but in the process of getting acquainted with the potential franchisor businessman should not fail and business intuition, entrepreneurial flair. After all, franchise agreements can be very subjective in their essence: “I like you and I don’t like you” is almost the main criterion in negotiations, and neither brands nor, moreover, businessmen hide it.